Read the article attached, and answer the questions following the format and ins

Read the article attached, and answer the questions following the format and instructions. On 1 page, 11pt. Arial, single space, double space between sections and paragraphs, 1” margins. Address these parts in your response:Explain the Zero Moments of Truth (ZMOT) concept, components, and its implications.
Explain the distinction between Equal Thought and After Thought.
How do you ensure your Marketing Communications Strategy will enable you to win at ZMOT?
Formats are following:MAIN IDEA (Section 1)What’s the main idea? (Not a summary, but your main takeaway from the article)
INSIGHTS (Section 2)I want you to engage with the ideas, the concepts, not critique the articles/videos, per se. Instead, look for what’s of value, for that which could be helpful to you in some way. However, don’t hold back where you disagree; back up assertions with substance.
APPLICATION (Section 3)How would you apply the concepts in your personal life and career? (Pick one or more for application)
How would the concepts be useful in Global Marketing decisions, strategy, and communication? (Pick one or more for application)
Requirements: 1 page Word document   |   .doc file

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