1)  COLLAPSE Starbucks is putting a large importance on sustainability by workin

1) COLLAPSE Starbucksis putting a large importance on sustainabilitybyworking with local coffee farmers around the world.Having a more sustainable supply chain is usually more expensive for companies such as Starbucks to havewhich is why many choose to notmake it apriority. With the increased cost that sustainability can bring it is important that Starbucks increases its efficiency in order to reducesome of its costs which it does by working famers in seeking ways to increase productivityin an environmentally friendly way. Most recently sustainability has become a factor that consumers are really looking for in companies andintheproductsthey consume whichStarbucks has noticed and has made it a priority. Starbuckshas successfullyfulfilleditsenvironmental and social responsibilities while maintaining financial success. This can be seen with its high percentage ofethicallysourcedcoffee its strong competitive advantageoverits competitors and the close involvementit haswith conservation efforts.ForStarbucks to continue doing so it must continue to be innovative consistently developnew products and it must continue to stayintunewith changes in consumer demand and preferences.Understanding what consumers want making changesandimprovementstotheircurrent productsand productdesignsbased on those wants is essential to their continued long-term success continued growth and theirretentionof their competitive advantage. 2) Overall Starbucks philosophy will benefit the company for the better long run. Their philosophy is ultimately a long term investment. In the short term there will be more costs and a decrease in efficiency to ensure that the coffee they are supplied is ethically sourced. Over time as their plan develops and their investment into ethically sourced producers has grown their costs will go down and efficiency will increase. As an additional result they will also create an increase in their supply reducing the reliance and cost from other suppliers for coffee. If implemented successfully and slowly Starbucks will be able to balance its triple bottom line. It will cost them at first but over time with continued support they will be able to return to equilibrium with socially responsible methods. To achieve long-term success Starbucks must be willing to stay determined on their plan and not give up when their short-term numbers and projections decrease. Board members and stakeholders must be fully aware and assured that the short-term high cost will be paving the way for a better future both financially and socially. In addition to ensure long-term success Starbucks must not move too ambitiously. They need to slowly let go of non-ethically sourced coffee as they convert to 100% ethically sourced suppliers. This will allow them to gradually increase costs rather than a dramatic increase in costs which could create financial problems such as operating at a loss instead of making a profit or running at zero economic profit.

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